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The reasons include the above said words from SamsungвЂ™s Andy Griffiths, digital downloads, the absurd need to buy a new player (after having invested a non trivial amount of money in one of the first BD players) to enjoy the BD-Live features, the words from Sony on the fact that Blu-ray will be the last optical disk to be marketed and at last the fact that, for the great majority of the potential audience of the format, DVD is and remains enough to watch movies and TV serials even on HD televisions. Whatever is the supporters opinion the criticism on Blu-ray continues: in a short yet fitting post the TechRadar UK editor Rob Mead lists the five points that would sign the fate of the format, dead within 2012.

In the same way who predicts the death of optical disks does nothing but repeat an old estimation error, Parsons has said. Such a supposed revolution, capable of sweeping away in a single shot all the physical media in favour of downloads on the PC, console or PVRs, had on the other hand already been вЂњdemythologizedвЂќ by Andy Parsons, senior vice-president for Pioneer (an enthusiastic Blu-ray supporting company) and chairman of Blu-ray Disc Association who has recalled вЂњ the old visions of the past that the paperless office would completely obliterate the need for paperвЂњ, visions then turned to be вЂњ completely wrongвЂњ.

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What is more, continues Clancy, вЂњ Hollywood has only scratched the surface as far as Blu-ray movie and television titles are concernedвЂњ, Sony HD TV-sets sell like crazy and for the supposed hi-def contents digital delivery revolution, that according to some is the future of multimedia, will be still needed who knows how much years before the availability of connections fitting to the abnormal amount of data to download on the clients. Like many others before him, Clancy quotes the вЂњsuccessвЂќ of PlayStation 3 as the main reason for the inevitable spreading of Blu-ray on the market, like PlayStation 2 is traditionally considered to be the true start of the DVD age. To GriffithsвЂ™s statements has replied directly Sony after a couple of weeks, when vice-president Rick Clancy has defined the words of Samsung executive what вЂњ couldnвЂ™t be further from the truthвЂњ. The future will be centered on OLED displays, digital delivery, high definition but not Blu-ray, says the high executive of a company that is the second major retailer of BD players after Sony. In 2012 вЂњ Everything from your television to your camcorder will be offering you pictures in high-definition, and we plan to offer you that HD world from all anglesвЂњ. For the executive Blu-ray is the winner of the format-war, but it wonвЂ™t enjoy the win for too much time.Дў008 will be the year of Blu-ray, has stated Griffiths predicting a boom in the last part of the year, but high definition as a standard feature of all multimedia devices wonвЂ™t be here until 2012, and at that point the Sony standard will be already on the wane. вЂњ I certainly wouldnвЂ™t give it 10вЂњ, has continued Griffiths in an interview granted to Pocket-lint website.

The start for the most recent round of debates about Blu-ray has been given by Andy Griffiths, accountable for Samsung UK division of consumer electronics that in the first days of September has practically defined the format as condemned to die вЂњ with 5 years leftвЂќ before the sentence. If the inquiries highlight how consumers arenвЂ™t presently interested to the new technology, the disk вЂњin blueвЂќ brings controversy also and foremost among the giants of consumer electronics, alternatingly foreseeing for Blu-ray the perspective of a bright future or a short run which soon will take it into oblivion, replaced by more advanced contents delivery channels. Blu-ray, the optical format for high definition that won the commercial and technology war against Toshiba HD DVD, continues to be the great question mark of the multimedia market.